first direct history

first direct was established in October 1989 by what was then the Midland Bank (in 1992 it was acquired by HSBC). first direct was the UK’s first telephone bank open 24 hours and seven days a week as a telephone bank and within 4 years had gained over 250,000 customers. In 1997 first direct started trialling internet banking with this service fully launched in 1998. Today first direct is now the UK’s largest direct bank, with over 1.2 million customers who can access their banking when, where and how they want to and with an unrivalled reputation for amazing customer service.

first direct product range

First Direct Bank provides of course internet banking and the latest awards it has received for this service are Current Account Award 2008 - Personal Finance.   As well as the bank account though First Direct supplies Credit Cards including the First Direct Gold Card Savings Accounts including ISA's and the everday e-saver savings account Mortgages including variable rate offset mortgages, life time tracker mortgages and variable rate mortgages Insurance products include carinsurance, home insurance, life insurance and travel insurance First Direct can also provide loans, sharedealing and travel money