MORE THAN was launched in June 2001 bringing freshness and a new approach to the
consumer financial services market. At MORE THAN, things never stand still. It takes thousands of dedicated and talented employees
around the UK to deliver the excellence of service and products our customers demand and expect.
MORE THAN customers
told them they wanted a modern, forward thinking financial brand but with the Royal Sun Alliance Insurance Group heritage,
expertise and tradition behind it and with MORE TH>N that’s exactly what they get.
The MORE TH>N brand
is grounded in the values of modernity, individuality, perspective, purposefulness, clarity and integrity and is underpinned
by the desire to go the extra mile for the customer, deliver more than words and treat customers as individuals.